PREPARING ART WORK
Are you going to supply the design or do you need us to design one for you?
Has your art been drawn to size, exactly the way you want or is it just a scribble on a cocktail napkin?
  If drawings are submitted, the artwork needs to be drawn exactly the way you want it to appear. The more design work you need, the higher the costs will be to re-create it. To keep costs down on your end, bring in pristine art. If you bring in art that has scuffs, eraser marks or other unwanted blemishes that will affect the appearance of the final outcome. If these blemishes are not intended to show up on your print, they will need to be cleaned which adds time and expense to your project.
 
Can you provide us with a CGI? Do I even know what that means? No your head's not going to explode.
  The computer generated image you provide us will help us to create your masterpiece. The preferred format is Adobe Illustrator or Photoshop. It's understood that a majority of people wanting shirts do not have access to these professional programs which is okay. Just be prepared for extra time to be spent on your project if you can't provide "ready to go" art, and remember time is money. Designs prepared in the fore mentioned programs can easily be taken from the computer, e-mailed and used with ease and with minor time spent which will keep your initial cost down on your set up. At the very least please provide high-resolution artwork that was created originally at 300 dpi or higher if not vector art. Try to avoid low resolution JPEG's. It is best to steer clear from taking images from the web and expecting them to print well. Be warned if you do bring in lo-res files in most cases they will need to be redrawn by our artists.
   
Printing on dark shirts?
  When printing on dark shirts the top colors usually need to be printed on top of an under base primer white coat. That is considering you want the color to be vividly bright. This is an additional color which then needs to be "flash cured" while the remaining colors are printed on top. Additional flashes are often used to maintain the bright appearance. The additional base color and flashes add an extra expense which makes printing on darks more expensive. The cost of dark blanks are also more expensive as well.
 
How many colors are in your design? Do need a simple one spot color, a multi colored spot job or a process color design?
 
  A one color design is a design that has one color printed. For example, a black circle on a white t-shirt.
Example A  
 
  A multicolored design is a design that will have more than one color printed. Example B simulates what four spot colors would look like printed on a white shirt. When using spot colors, you can determine the exact outcome by choosing each individual color.
Example B  
 
Example C
Example C is an example of a four color process design. Notice the blending from color to color. This simulates what it would look like printed on a white shirt. With four color process you do not have the same control on the colors as you do with spot colors and the colors do not print the same as you might expect. However you can get desirably close provided you are having white shirts printed. Four color process is only intended to be printed on a white background. For it's already limited results, you are really asking for trouble for a process color job to go on anything other than white. When you desire process printing on darks, it is recommend you use another process known as simulated process. This process uses several spot colors to capture the image. This makes for an impressive looking shirt. Please check out our portfolio where we have several photos of actual prints using this method. The main factor with simulated process is it requires a minimum of eight colors which means you need at least eight screen and films. The separation process for this type of printing can range from $120 to $800. Which may be cost prohibited if you plan only to print the minimum quantity required. However if your plan is to print multi hundreds or thousands then it's more feasible. We are happy to print what ever you can afford.
 
Do you know how to color separate or what a color separation is?
  Trying to explain exactly what a color separation is can be confusing. It is the removal of all the colors in your design and then re-creating them so they are put back together like a puzzle. Look at example B you'll notice it has four colors. Each color needs to be printed with its own screen, therefore we need a film for each one of the colors in the design. If your design consists of more than one color, color separations need to be made. If you or your artist created the design in Adobe Illustrator or Photoshop, creating the separations is fairly easy and doesn't take long. If it was set up as a spot color this is the easiest for us and we should be able to push one button to produce the separations at no charge. For new customers we provide a half an hour for free towards art work. This is usually enough time to take artwork that is not too complex and separate the colors. If your design has continuous tones or half tones this can make the separation process more complicated and more time-consuming and can add to the cost of your output. This might seem strange to you as the artwork is already done when you bring it in and now it has to be taken apart and put back together again, but that is just how the process works in order to create the films and screens. If you see an artwork charge your price quote, this is covering the process just described.
   
What color is Blue or any other color for that matter?
  When describing color it's best to use the Pantone system. This is an industry standard that assigns a number to a specific color. This way it is understood exactly what color is wanted when you use this system. If you do not use a Pantone color number when requesting a color then that tells us you are not going to be particular in the choice of color hue needed, in which case we can go with generic colors. You can request Bright Yellow, Bright Red, Bright Blue, Royal or Navy. Colors like that are pretty general. But when you use descriptions like sky-blue, grass green, that gets a bit dicey as there can be various colors using those descriptions. We can custom mix any Pantone color for your design for a one-time color mixing fee of $25. If we have your specific Pantone color already mixed there is no additional charge. Even if you're not a particular about the specific color, it's handy to give us a Pantone number so we can get close to color you want. You of course are welcome to come to our shop and view all of our colors in stock.